I have been a subscriber of Popular Photography for years. Every time when the expiration date nears they start sending renewal notices, often times far too early. But, that’s not why I’m writing this short post. I want to focus on, once more, how careful you need to be not to get scammed by sellers. Why do we have to deal with devious tactics of the sellers ALL THE TIME? I have taught marketing for over 40 years, I understand what they are doing, but I do not still accept the practice. Here is what I mean:
- I received an offer in the mail, a printed copy that offered me a “great deal” which I dumped since it was too soon
- A few minutes ago I received an e-mail, again offering me a “great deal” at $22 for 18 issues
- I simply went to Popular Photography Web site and checked their subscription rates, it is $12 per year or $18 for 18 issues if I want it
Why do companies constantly try to cheat the consumer? Why do they not play it straight and offer a simple rate, and occasional discounts FROM that if they want to? But having a simple subscription rate that is lower than the “great deal” at a higher price is simply dishonest. For $2 more than your “great deal” for 18 months, I can get a subscription for 24 months. How gullible do you think consumers are?
All of you reading this, don’t simply renew your subscription to anything. Check the rates. Skipping the “great deal” may actually be a better deal.
Shame on you Popular Photography. You may lose me just because of this.
Here are the screen captures for you to see, they are large images you can zoom in and see the ugly detail.