An advertising watchdog group in Britain has banned two overly retouched L’Oreal ads featuring the actress and model, claiming that the digitally altered images are misleading, the Daily Mail reported. The Advertising Standards Authority in the U.K. is demanding that the company pull a two-page magazine ad Roberts did for Lancome, one of L’Oreal’s makeup brands, claiming that the actress’ flawless skin is too good to be true.
I have been writing about this, even made presentations (Part 1, Part 2, Part 3) to photographers last year, that this kind of “retouching” is total nonsense. And in a recent post “On Photography,” I even chided PSA for not promoting better photography. This kind of action is necessary, not only for photographic reasons but more importantly for personal values for young women and men.
Now that regulatory forces stepped in, I sure hope that the photographers step up to the plate and do the right thing. Judges, do not reward this kind of photography for it is neither good photography nor good values. Photographers, do not resort to “cheap” techniques and devalue your work. Honest work eventually shines.