This is part 2 of a 2-part series on publishing magazines at MagCloud. If you have not read part 1 please review that first, and review the recommended post before continuing.
See the updated soft-proof profile post before proceeding. (8/8/2011)
In part one of this series I tried to explain the impact of the binding and number of pages had on the published magazine as MagCloud uses different stock of paper for different binding. Along with that the printer profile used in the process also varies based on the binding you choose. These, publishers can control only by knowing the impact of their choices.
In preparing the photography for publishing we must pay attention to our working environment and make sure that we use a repeatable and reliable process. Of utmost importance is the calibration and profiling of the monitor, careful selection of images, and proper editing of them in Photoshop or Lightroom. In this section I will focus on a process I call “smart proofing” when ordering proof copies to maximize the information gained in a controlled and repeatable manner. [Read more...]
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